Skip the 3rd-Party Services: Set Up Food Delivery From Your Restaurant

Skip the 3rd-Party Services: Set Up Food Delivery From Your Restaurant

In the age of third-party food delivery and curbside pickup, there’s little doubt that adding food delivery services to your restaurant adds a powerful revenue stream. But with so many providers and so many fees - how do you set up a profitable food delivery service?

Which food delivery app is best?

Skip the Dishes, DoorDash, Uber Eats, Foodora, Grubhub, the list goes on.. How do you choose the food delivery provider that’s best for you?

The simple answer: you don’t. 

Restaurants are, for the most part, unhappy with their third-party delivery providers. Canadian restaurant owners have cited low profits and unreliable delivery services from these providers as the major reasons behind their unhappiness.  

Meanwhile, the ‘Shop Local’ mantra is more prevalent than ever. Consumers have never been more aware of how and where they’re spending their money.

Now is the best time to set up and market your restaurant’s food delivery service.

Male food delivery service provider for restaurant in a clean, modern vehicle

How to Set Up Your Food Delivery Service

Setting up a food delivery service isn’t as easy as adding ‘delivery service’ to your website and watching the orders roll in. It takes careful planning, equipment, and time to get your delivery service set up. And then marketing to ensure your customers know about it! 

Here’s what you do:

Step 1: Build a System for Receiving Out-of-House Orders

First, you need a system in place to receive out-of-house orders. With the right platform, you can take orders online – otherwise, you’ll need to take these orders by phone.

An online ordering system makes the process simple and convenient for your customers. It also results in fewer order errors, streamlined internal processes, and reduced burden on your staff. Not to mention the potential ROI from greater access to customers – especially the Gen Z and Millennial audience. 

Businesses We’ve Helped

Step 2: Get The Food Delivery Equipment You Need

Here’s what you’ll need to grow your restaurant’s food delivery service:

  • A dedicated delivery vehicle;
  • A nearby parking spot;
  • Sanitary, food-grade containers;
  • Insulated food delivery bags; and 
  • Branded packaging. 

Consider all the laws in place in your jurisdiction and ensure you comply with them. It’s worth putting adequate general liability, workers compensation, and vehicle insurance in place.

Step 3: Market Your Food Delivery Service to Your Customers

After you have the online and offline infrastructure in place, it’s time to start generating business! 

You might want to consider location-specific, highly-targeted social media ads in your local area. Coupons and online competitions are also quite effective for getting the word out quickly. The good news is: you don’t need to spend a fortune getting the word out to interested locals. 

Finally, putting a loyalty program in place is a powerful tool for generating repeat business. The information you gather from customer accounts is also useful for gaining insight into your business. 

two loyal food delivery service customers eating food in their home

Truffle POS: The All-In-One POS That Truly Delivers

Truffle POS is an integrated, all-in-one POS system that allows you to quickly and easily set up an advanced state-of-the-art food delivery system that does it all.

Our lightning fast system manages the ordering process from the moment your customer opens an online order right right through to the tracked delivery. Oh – and it delivers loyalty points straight to your customer’s accounts for next time.

Built to grow your restaurant, Truffle POS simplifies and streamlines restaurant management – while keeping you competitive with online ordering and food delivery capabilities. 

Book a free demo to unlock growth