Creating Stability With Multiple Restaurant Revenue Streams

Did you know that there are about 600,000 new businesses each year in the US? However, many of these companies don’t succeed for longer than a few years.
As you might expect, part of operating a successful restaurant includes diversifying your restaurant revenue streams.

We’ve created a brief guide that outlines all of the key factors you need to know about. Let’s dive into everything you need to know about expanding your restaurant revenue to increase profit for your restaurant.


Merchandise Sales

This could include t-shirts, hats, mugs, or even food items such as spices or sauces.

This is a great way to promote your brand and get your name out there. It also gives customers a way to support your business and show their loyalty.

Online Orders

Online orders are something you shouldn’t overlook. They can help you reach a larger audience and get people who may not normally come into your restaurant to try your food.

It also allows you to take advantage of busy times when you may not be able to seat everyone who comes in.


Offering delivery options also help you cater to those who wouldn’t normally purchase food from your restaurant.

It can also be a convenient option for people who are busy and don’t have time to come in and eat.


Catering is another great way to increase your restaurant revenue streams. This can be a great option for special occasions or for business meetings. It is also a great way to get your food in front of a larger audience.

These are just a few ideas that can help you increase your restaurant revenue streams. There are many other options out there, so be sure to explore all of your options and find the ones that work best for your business.

Rewards Programs

One way to increase customer loyalty and revenue is to offer rewards programs.

This could include giving points for every purchase or offering discounts for referrals. This is a great way to keep people coming back and it can also help you attract new customers. You can even use a mobile app to make using your rewards programs even easier for your customers.

Gift Cards

Gift cards are one of the most lucrative revenue streams that you can implement. This is simply due to the fact that people will often purchase them after they’ve already paid for their meal.

They also serve to introduce new customers to your restaurant.



This is ideal for people who love to cook and who want to learn more about your food. Cookbooks are particularly effective for restaurants that have meals that aren’t easy to make on your own (such as ethnic dishes).

As your restaurant grows in notoriety, you’ll be able to charge more per book. This makes it a great long-term strategy.

Service Fees

Interestingly, a reliable way to increase revenue that many people overlook is to start charging service fees. This could be a small fee added to the bill for parties of six or more. It’s also common to charge a fee for using credit cards.

While this may seem like a small thing, it can actually add up to a significant amount of money over time.

Meal Kits

This is a newer option that has become popular in recent years. Meal kits allow people to order all of the ingredients they need to make a meal from your restaurant.

Not only does this help you increase your revenue, but it also helps people to learn more about your food and how to cook it.

Go Box

Smart Food Lockers

This is ideal for those who want to offer delivery but don’t want to deal with the hassle of hiring drivers.

Smart food lockers are becoming increasingly popular and they allow customers to pick up their food without having to interact with anyone. This is a great option for those who are busy or who don’t want to wait for their food to be delivered.

What Are Common Mistakes Restaurant Owners Make When Expanding Revenue Streams?

One mistake that many restaurant owners make when expanding their revenue streams is to try to do too much at once. This can be overwhelming and can lead to business owners not being able to focus on any one thing.

It is important to take things slowly and to focus on one thing at a time. Another mistake trying to copy what other restaurants are doing. This can be a recipe for disaster, as you may not be able to replicate their success.

Finally, another mistake that many restaurant owners make is not investing enough in marketing. Marketing is essential for any business, but it is especially important for restaurants.

Without marketing, your restaurant will not be able to reach its full potential. Make sure to invest in a good marketing strategy and implement it effectively.

By avoiding these pitfalls, you will be well on your way to successfully expanding your restaurant revenue streams.

Restaurant Revenue Streams Doesn't Have to Be Complicated

It might seem difficult at first to expand your restaurant revenue streams, but it’s easier than you might expect it to be. Ensure that you keep the above guidelines in mind so you can avoid problems you may have encountered.