Howard Technology Solutions Partners with Truffle Systems to Revolutionize Frictionless Order Pickup and Micro Market Solutions
Ellisville, MS, and Chicago , IL –
Howard Technology Solutions, a leading U.S.-based manufacturer of kiosks, lockers, and vending hardware, is proud to announce a strategic partnership with Truffle Systems (trufflesystems.io), a pioneer in frictionless order pickup and micro market software solutions. This partnership combines Howard Industries’ innovative hardware capabilities with Truffle Systems’ cutting-edge SaaS platform to deliver seamless, efficient, and highly scalable solutions to the foodservice and retail industries.
Through this collaboration, Howard Technology Solutions will integrate Truffle’s Frictionless Order Pickup and Micro Market software into its kiosk, locker, and vending hardware portfolio, enabling businesses to provide a truly frictionless experience to customers. Together, the two companies aim to meet the growing demand for automated solutions that enhance customer convenience, reduce operational costs, and drive revenue growth.
“Partnering with Truffle Systems allows us to take our hardware solutions to the next level by embedding a state-of-the-art software platform designed to meet the needs of today’s fast-paced and tech-driven markets,” said Wilson McCoy, Interactive Sales Manager at Howard Technology Solutions. “By combining our hardware expertise with Truffle’s proven technology, we’re creating an ecosystem that redefines the future of self-service and order pickup.”
Truffle Systems has established itself as a leader in the industry, with a focus on automating the “last three feet” of the customer journey. Their platform is already deployed in high-demand environments such as quick-service restaurants (QSRs), universities, and theme parks, proving its versatility and market fit. Howard Technology Solutions’ state-of-the-art hardware will provide the ideal foundation for Truffle’s software, unlocking new growth opportunities in markets ranging from food and beverage to retail and beyond.
“As businesses face increasing pressure to deliver faster, more efficient service, our partnership with Howard Technology Solutions comes at the perfect time,” said Omer Choudhary, CEO of Truffle Systems. “Together, we are creating an all-in-one solution that empowers businesses to offer a frictionless customer experience while optimizing operations and profitability.”
Expected Growth and Market Impact
This partnership is expected to drive significant growth for both companies. Howard Industries’ extensive U.S. manufacturing and distribution network, combined with Truffle Systems’ market-ready software, positions the collaboration to address the needs of a rapidly expanding market for self-service technologies.
According to industry analysts, the global self-service kiosk market is projected to reach $45 billion by 2030, growing at a compound annual growth rate (CAGR) of 9%. The increasing adoption of frictionless technologies in foodservice, retail, and hospitality aligns directly with the innovative solutions offered through this partnership.
By leveraging their combined expertise, Howard Industries and Truffle Systems aim to capture a significant share of this market, enabling businesses of all sizes to deploy robust, scalable, and customer-friendly solutions.
About Howard Technology Solutions
Howard Technology Solutions is a division of Howard Industries, a billion-dollar, privately held company headquartered in Ellisville, Mississippi. Known for its cost-effective approach to providing and producing reliable, high-quality technology, Howard designs and manufactures custom desktops, notebooks, servers, kiosks, and various enterprise mobility solutions that continue to secure market recognition. By incorporating energy-efficient production technologies, Howard is also doing its part to preserve the environment. Howard’s offerings include network security and storage solutions, interactive classroom products, and other professional services. In addition, strategic partnerships with other industry leaders enable Howard to offer a rich portfolio of over 300,000 name-brand products. The Howard workforce is 100% US-based, with technical support specialists available 24/7 and dedicated to providing customers superior service.
About Truffle Systems
Truffle Systems (trufflesystems.io) is a leader in SaaS solutions for frictionless order pickup, micro markets, and automation technologies in foodservice and retail. By focusing on enhancing customer experiences and streamlining operations, Truffle empowers businesses to stay ahead in an ever-changing market landscape.
Media Contacts
Howard Industries
Lamont Glendinning
National Sales Manager – Food and Beverage
lglendinning@howard.com
480-549-5031
Truffle Systems
Sean Mccaughan
VP Of Sales
sean@trufflesystems.io
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For more information about this partnership, visit [Howard Industries Website](https://howard.com) or [Truffle Systems Website](https://trufflesystems.io).